SKIMS

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear. Skims is setting new standards by providing solutions for every body.  From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future. The forethought with this project was to emulate the existing stripped, seemingly aimless, forward-thinking cadence and effortlessly minimal style of Skims. I wanted to give the brand’s image justice by trying my hand at it and letting less speak far more. (Spec Ad)